Social Media Marketing in China

China is a social media country with more than 800 million mobile users. You must use different tones to communicate with your Chinese audience on their own social media platforms such as Sina Weibo, Tencent WeChat, Toutiao, Zhihu etc.

Digiant Global helps to do your every marketing activity within the China social media ecosystem by pursuing very distinct and quantifiable goals that will ultimately define the best approach and execution.

Build a China social marketing strategy with clear objectives

Digiant Global will be working with you to understand how your ideal customer moves from awareness to conversion, then decide why you’ll use social media for Business, and define a goal with KPIs to build China social marketing strategy.

Goal 1: Build a community and boost engagement with KPIs:

(a) Number of group members. (b) Engagement: comments, posts, etc. (c)  Questions your group is asking: active members, known members etc.
Goal 2: Increase Brand Awareness with KPIs:
Follower count / New followers  (b) Impressions  (c) Mentions and shares (d) Top mentions  (e) Profile visits
Goal 3: Social eCommerce with KPIs such as Sales Revenue, Traffic and Conversion.

Social audience research and right social platform choice

China’s social-media sector is very fragmented and super local. Each social platform has different strengths, areas of focus and often, geographic priorities.

This fragmentation increases the complexity of the social media landscape in China and requires significant local experience, resources and expertise to help guide the way.

Digiant Global will help you to research two key areas to choose the right social platform(s) to attract and engage your audience: social network demographics and reciprocity across platforms.

Professional and user-friendly China social media account profile setup

The social profile is a very important part of your business because in China, social is always on – 24/7.

Profiles are very important for getting traffic and it helps you with SEO.

Digiant Global will create profiles that are very professional and user-friendly.

Social content plan and creation

Content is extremely important for social media. Digiant Global will plan content by business goal and marketing strategy. We will create content to fit each social platform’s features and design the social experiences that customers will fall in love with.

There will be two kinds of content that Digiant Global will create for you:

  • Original content: based on your briefs; content writing, editing and publishing on social platforms.
  • Existing content translation and rewriting. We will do translation, rewriting, editing and publishing on social platforms.

Social media management and optimization

Social media management. The management scope includes posting, profile updates, social campaigns and account registration and settings. Digiant Global can monitor all social media activity (comments, messages, and reviews), and aim to respond within 24 hours.

Social media optimization. Digiant Global is great at optimization of social media accounts based on measuring KPIs and iterating. Measuring social success is the final step in social media plan. This metric will be broken down into three areas: conversion, reach, and engagement.

  • Conversions. Determine whether or not you’re driving business goals from social media.
  • Reach. Gauge how well your social media content is resonating with the target audience.
  • Engagement. See how many people are online interacting with your brand.